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Leverage Data-Driven Marketing with Dynamics 365 Customer Insights

Gain Deep Customer Understanding, Personalize Engagement and Drive Growth

What is Dynamics 365 Customer Insights?

AI-Powered Analytics for Smarter Marketing Decisions

Designed to capture consumer data, create predictive insights, and enable hyper-personalised marketing methods, Dynamics 365 Customer Insights is a potent AI-powered analytics tool Real-time data improves customer interaction and marketing effectiveness.How It operates.

Transform Marketing with AI-Driven Insights

Changes in consumer behaviour affect marketing strategies, hence businesses should apply data-driven insights. Artificial intelligence-driven automation enables companies to enhance marketing performance across many platforms, tailor interaction, and improve audience targeting.

AI-driven marketing automation enhances consumer experiences by means of more effective targeting and campaign efficiency. 

Unified Customer Data Platform

For a 360-degree perspective of clients, centralises data from CRM, web, social, offline interactions.

AI-Powered Audience Segmentation

Identifies key customer segments using AI, allowing for more precise targeting and engagement.

Predictive Analytics & Lead Scoring

Uses real-time data to anticipate customer needs and prioritize high-value leads.

Real-Time Customer Journey Orchestration

Automates and optimizes customer interactions across various marketing channels.

Multi-Channel Marketing Automation

Executes campaigns seamlessly across digital and offline touchpoints to maximize engagement.

Seamless Integration

Connects with Microsoft 365, Power BI, and other enterprise tools to enhance marketing intelligence.

Why Choose Dynamics 365 Customer Insights for Your Marketing Strategy?

Maximising marketing effectiveness depends on an awareness of customer behaviour and improvement of interaction techniques. Deeper insights made possible by AI-driven analytics help companies to communicate more personally, increase campaign efficiency, and boost return on investment.

Improved marketing ROI, automated engagement tactics, and more audience analytics help companies. [include a brief overview]

Comprehensive Customer View

Provides a holistic view of customer interactions and preferences for data-driven marketing.

Optimized Marketing ROI

AI-powered recommendations refine targeting and budget allocation for better returns.

Personalized Engagement Strategies

Enhances customer loyalty by delivering tailored content and interactions.

Real-Time Performance Monitoring

Allows businesses to track and optimize campaigns using live data analytics.

Automated Customer Segmentation

Enables businesses to identify and target the right audience efficiently.

Designed for Industry-Specific Marketing Needs

Different industries require different protocols and standards. Busineses across sectors within an industry all have their own unique benchmarks and that’s where our Industry-tailored solutions ensure relevant, effective marketing engagement, all thanks to industry experts at RiseAscend technologies. 

Retail Enterprises

Tracks customer behavior and delivers personalized promotions to drive conversions.

Financial Services

Improves lead nurturing and client segmentation with data-driven analytics.

Manufacturing

Refines B2B customer segmentation and targeted marketing strategies.

Healthcare & Life Sciences

Enhances patient outreach and engagement with AI-powered insights.

Why Dynamics 365 Customer Insights
Enhances Business Marketing Initiatives

The new Dynamics 365 Customer Insights offering from Microsoft and implemented by RiseAscend combines the standalone Dynamics 365 Customer Insights and Dynamics 365 Marketing apps into a single offering. While the name is unchanged, the new Customer Insights offering is expanded to include both the Customer Insights – Journeys (formerly Dynamics 365 Marketing) and Customer Insights – Data (formerly the standalone Customer Insights) applications.

Data Collection & Integration

Aggregates data from various touchpoints to create a unified customer profile.

AI-Based Customer Segmentation

Analyzes customer behaviors to improve segmentation and targeting accuracy.

Multi-Channel Campaign Execution

Delivers customized marketing messages across digital and traditional channels.

Engagement Tracking & Sentiment Analysis

Monitors customer interactions and feedback to refine marketing strategies.

Predictive Insights for Continuous Optimization

Uses AI to continuously improve marketing campaigns and audience targeting.

Our Case Studies

Explore how we deliver impactful solutions through these thought-provoking insights and case studies. Learn how we empower businesses across industries to achieve transformation and growth, leveraging innovative technologies and strategic expertise.

Dynamics 365 Business Central Implementation for F&B Manufacturing

Leading mid-tier Snack Manufacturer streamlines total production processes on Dynamics 365

Dynamics 365 Business Central for Healthcare & Hygiene Manufacturing

Industrial Hygiene and Healthcare products manufacturer achieves resounding success with Dynamics 365

Dynamics 365 Business Central for Retail Enterprise

Dynamics 365 implementation for a Retail giant delivers successful outcomes

How Dynamics 365 Customer Insights Compares to Other Solutions

Companies looking to improve marketing tactics search for strong analytics and automation capabilities. Leading platforms’ capabilities in predictive analytics, customer segmentation, and real-time engagement—which include Dynamics 365 Customer Insights—are highlighted in a comparison.

A comparison of key features across leading marketing analytics platforms.

Feature
RiseAscend Technologies' Dynamics 365 Sales
SAP Sales Cloud
Salesforce Sales Cloud
AI-driven sales insights
Limited
Automated lead scoring
Integration with Microsoft 365, Teams, and RiseAscend Technologies' ecosystem
Limited
Advanced customer engagement tracking
Cloud-based accessibility with mobile support

Marketing Analytics FAQs

Many times, companies wonder how best to use AI-driven data to maximise marketing. Common questions about segmentation, integration, licensing, and campaign performance monitoring have responses here.

How does Dynamics 365 Customer Insights improve customer segmentation?

Based on behavioural patterns, demographics, purchase history, and engagement trends, Dynamics 365 Customer Insights uses AI-driven analytics to generate very accurate customer categories. Constant analysis of client data helps companies create dynamic, focused segments for individualised marketing strategies. These realisations enhance audience targeting, increase participation, and raise conversion rates.

Indeed, Dynamics 365 Customer Insights fits quite well with many different ERP systems, CRM systems, and marketing automation tools. Whether companies employ ad networks, social media management systems, or outside email marketing solutions, the system guarantees synchronised data flow, therefore allowing marketers to automate tailored campaigns while keeping a consistent consumer profile across channels.

Business size, data processing requirements, and feature needs all influence flexible licensing models. From role-based, per-user, or enterprise-wide solutions, companies may guarantee scalable access to artificial intelligence-driven insights. Businesses can call a Microsoft partner or service provider to customise their licensing options for particular price specifics.

Real-time data on advertising efficacy, consumer interaction, and conversion patterns made possible by artificial intelligence-powered analytics Analysing past performance and predictive patterns enables the system to help companies maximise ad expenditure, improve messaging, and change targeting plans for best outcomes. Automated suggestions help to find successful client groups, therefore guaranteeing data-driven decisions that improve return on investment.

Indeed, Dynamics 365 Customer Insights offers sentiment analysis capabilities and advanced engagement tracking mechanisms to track consumer contacts at several touchpoints. Content can be personalised in real time by companies depending on consumer preferences and behavioural indications, therefore guaranteeing pertinent marketing. Monitoring sentiment helps companies better understand audience impressions, therefore enabling proactive involvement and higher customer happiness.

Our Popular Blogs

Stay informed and inspired with insights, tips and success stories that highlight how Microsoft Dynamics 365 can transform your business. Explore our latest blogs to learn actionable strategies and discover how other businesses are thriving with Dynamics 365.

Modernizing Legacy ERP: Dynamics GP to Business Central Migration

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Optimize Marketing Performance with Dynamics 365 Customer Insights

Data-driven automation improves engagement, polishes marketing plans and propels company expansion.